Custom Spirits Publications
Hadfield Communications produces Custom Food Publications for retailers who wish to promote their gourmet, specialty and import foods and beverages. If you’re looking for a high-end print or online medium to communicate with your customers, we would like to help promote your store, reinforce your brand and develop a loyal customer base through your own custom publication.
Hadfield Communications’ custom publishing services include:
- Overall Project Coordination
- Vendor Ad Sales
- Copywriting and Editing
- Publication Design and Layout
- Publishing and Distribution
Each Custom Food Publication is written for the lovers of gourmet foods, specialty and imported products and upscale entertaining. With branded food and drink recipes that speak to the hottest trends, our custom publications encourage consumers to explore new and exotic foods to complement a healthy, happy lifestyle.
By incorporating recipes and serving suggestions, our goal is to educate your readers. We’ll help them quickly cut through the maze of choices and find the foods that will make the next meal just a little bit more interesting.
For each retailer, the Custom Food Publication is a balance of paid advertising by vendors and in-house promotions. The percentage of co-op participation versus in-house promotions can vary by retailer.
Steps include:
- Create frequency goal for the program: annual, quarterly, monthly
- Define the vehicle and the geographic area to target
- Determine the ideal mix of co-op versus in-house promotions
- Secure vendor participation
- Develop editorial: branded recipes, enticing serving suggestions and hot trends
- Create a unique “look and feel” for the publication that coordinates with the retailer’s other brand identity programs
- Coordinate publishing and distribution
- Evaluate program effectiveness
