Each Custom Spirits Publication is written for the lovers
of fine beer and wine, premium spirits and upscale entertaining.
With branded drink and food recipes that speak to the hottest
trends, our custom publications promote drinking in moderation
to complement a healthy, happy lifestyle.
By incorporating nationally recognized
rating systems, tasting notes and reviews by nationally renowned
experts, our goal is to educate your readers. We’ll
help them quickly cut through the maze of choices and find
the beverages and accessories that best suit their tastes.
For each retailer, the Custom Spirits Publication is a balance
of paid advertising by vendors and in-house promotions. The
percentage of co-op participation versus in-house promotions
can vary by retailer.
Steps include:
- Create frequency goal for the program: annual, quarterly,
monthly
- Define the vehicle and the geographic area to target
- Determine the ideal mix of co-op versus in-house promotions
- Secure vendor participation
- Develop editorial: branded recipes, enticing serving suggestions
and hot trends
- Create a unique “look and feel” for the publication
that coordinates with the retailer’s other brand
identity programs
- Coordinate publishing and distribution
- Evaluate program effectiveness
For more information about Hadfield
Communications’ Custom Spirits Publication program and services, please email
us.
