Our Results
SPEC’S Charitable Foundation Vintage Virtuoso
Spec’s Charitable Foundation supports the Houston Symphony, its outreach program and the Capital Fund for the Future. It is imperative all collateral materials reflect the elegance and grandeur of the Houston Symphony brand. What started as a few friends gathering over Chinese food, has grown to an elegant event at a downtown hotel venue with more than 500 people in attendance. To date, the Foundation has passed the $1 million dollar mark in their efforts to raise money to support the arts. Hadfield Communications has been a proud supporter of the Spec’s Charitable Foundation since 2005.
Bertani Ranch Steakhouse
Bertani Ranch Steakhouse is a new upscale steakhouse recently opened in Cypress, Texas. Embarking on their first venture into the foodservice industry, the Bertani family looked to Hadfield Communications for expertise in food and beverage marketing to help launch this new endeavor. With the doors newly opened, we have already launched their new Web site and completed the menu, comment card and soft opening invitation. All collateral features a rustic elegance in look-and-feel. Our past successes with soliciting co-op funds has enabled us to secure monies on their behalf from vendors to help underwrite start-up expenses.
Hadfield Communications Self-Promo
We decided to have a little fun with our mailing list and sent out our 2010 quarterly calendar contest with food-related images. The first three people that guessed correctly what the image was by going to our Web site got a gift card. With 12 chances to win throughout the year, the Hadfield Web site was flooded with guesses every quarter.
Fiesta Asian Cook Book
Produced to celebrate Chinese New Year, this recipe book highlights the many specialty products Fiesta Mart carries for the Asian community, and the recipes promote trying something new. The Asian Cook Book is paid mostly by vendor co-op funds.
Fiesta Lent Book
A 24-page cookbook that celebrates the season of Lent. Paid for mostly by vendor co-op funds, this annual piece is a beautiful collection of meatless recipes targeted to those Catholic consumers who observe the Lenten season. Recipes are presented in both English and Spanish. Print production has doubled from 7,000 pieces to 15,000. The Fiesta Lent Book is handed out to customers at store level.
Fiesta Salud
A consumer education piece that gives entertaining tips, cocktail recipes and party ideas. Distributed via the Houston Chronicle 2-3 times per year, approximately 100,000 Salud newsletters are distributed to targeted demographic areas in Houston. As with other projects for Fiesta Mart, this piece is produced turnkey.
Custom Packaging
Our expertise in package and label design has proven effective for such companies as Café Mondial, Texas Best Organics, Fred's Fairly Famous, Sunrise Natural Foods, Bluebonnet and Unisource. Leading companies look to us to propel their brands to the forefront of their industries. The solid relationships we form with our customers continue to prosper as we discover new and innovative ways to promote their goods.
Apollo Enterprise Systems
Apollo Enterprise offers an online debt solution tool. It gives people options and allows them to determine how they want to pay back their debt. Apollo licenses the use of this tool to major credit card companies, banks and debt resolution agencies. In 2004, Apollo asked Hadfield Communications to help communicate their message. As a cutting-edge technology company, their techno-speak tended to go over the heads of some of those they were trying to target. Trade ads, trade show collateral, services brochures and a sleek Web site all spoke to the ease with which Apollo could help creditors settle debt.
In 2007, Hadfield began to build mock Web sites for Apollo to use during new client pitches. These Web sites were a successful tool in helping to demonstrate the software in real time. Clients were thrilled to see their logos and navigation integrated in with the Apollo software. To date we have built more than 15 mock Web sites for their new client presentations.
Unisource
Unisource is the largest independent paper distributor in the United States. Along with their other paper houses, their regional division in Houston, Texas, was charged with boosting paper sales via an in-house sales promotion. Hadfield Communications was brought on board to develop the collateral materials to spread the word, create excitement and promote the specific paper brands that were part of this promotion.
For the Unisource salespeople, Hadfield created a unique campaign, "Don't Throw in the Towel 'til Your Butt's on the Beach." The salesperson who sold the most paper won the Grand prize - a trip to the Caribbean. To generate excitement and friendly competition, promotional materials for each salesperson included a pop-up card announcement and a Battle Box each of which contained boxing gloves, a water bottle, a music CD and paper samples. The battle was on!
For Unisource customers, Hadfield created a brilliant collateral piece to showcase the paper brands on promotion. Spot varnish, specialty papers and die cuts were used to showcase the quality and versatility of these paper brands.
ICED
In 2003, ICED, a holding company for the world-wide printing franchise systems Kwik Kopy Printing and Kwik Kopy Business Centers, charged Hadfield Communications with developing a series of target marketing programs for their printing franchise owners to help sell products and services.
ICED franchisees quickly assessed that the healthcare industry ranked #1 as a source of income for their businesses. In response, Hadfield rolled out MedPress, a targeted approach for these printers to reach general practitioners, plastic surgeons, dentists and ophthalmologists. A turnkey solution to help physicians market their own practices, MedPress consists of:
- Monthly MedNews health newsletters that address health, nutrition, fitness and other aspects of disease prevention
- Patient education materials
- Standardized medical forms, in English and Spanish
- Appointment reminder cards
- Practice letters and brochures
- Direct mail postcards
Mary Rydesky, Director of Marketing and Planning for Mesquite Community Hospital says, "Dozens of printers come to see me every month. What I like about my (Kwik Kopy) printer is that he is more than just another printer, he is an idea person. With MedPress, he has done some of my thinking for me. This makes him invaluable to me."
FreshPoint Produce
With more than 24 Operating Companies (OpCos) across the nation, ranging from smaller units in rural regions to more modern units in metropolitan areas, FreshPoint is committed to promoting a "family culture" within the company. Compound this challenge with the fact that nine new OpCos were recently added to the "family" and the need for fostering the feeling of family, unity and the commitment to "helping our employees succeed" is critical.
Since March 2000, when SYSCO acquired FreshPoint, Hadfield Communications has been charged with helping FreshPoint develop cohesive sets of collateral materials that promote the benefits of being part of the FreshPoint (and SYSCO) family. To communicate their message effectively, Hadfield develops posters, brochures, newsletters and other materials in both English and Spanish. All turnkey projects, we create, copywrite, photograph, layout, design, print and distribute to the OpCos.
FreshPoint Produce
As the largest distributor of fresh produce in the United States, FreshPoint wants to make a statement with all of its collateral materials, including holiday cards. This award winning card captures the imagination by showcasing produce in a different light. Who would have thought produce would lend themselves to being so whimsical? This accordion fold, four-panel card showcases Hadfield's creativity and sense of imagination.
FreshPoint Produce
FreshPoint is the largest distributor of fresh produce in the United States. A subsidiary of SYSCO Corporation, FreshPoint is in a growth phase, bringing nine new acquisitions from across the country into the FreshPoint family within the last three years. It was imperative these new Operating Companies (OpCos) become acclimated to "the FreshPoint way" as quickly as possible.
New collateral materials to showcase FreshPoint's offerings and new service areas were developed as a two-fold education process. To show the new OpCo sales teams the many additional resources available to them as a result of this new relationship with FreshPoint and SYSCO. And for that sales team to be able to bring these many new opportunities to their customers.
Northwest Forest Conference Center
Northwest Forest Conference Center was one of the best-kept secrets in Cypress, Texas. But not for long. In year 2001, NWFCC hosted its first wedding at the property - their first step into the hospitality industry. Hadfield was asked to create a series of three brochures to highlight the property based on three target audiences: General, Weddings and Corporations. We also created a comprehensive 125-page Web site with property photos, amenities, services and booking information. Keywords, metatags, search engine registration and regular content updates helped rank NWFCC as one of the top listings when searching for "Conference Center Houston".
In the summer of 2004, Sunday Brunch was added to their menu of services and Hadfield Communications was asked to help promote "Sunday Brunch in the Forest". Ads were placed in neighborhood newsletters, Cy-Fair area magazines and the Houston Chronicle. We emailed press releases to local food editors and food and restaurant-related Web sites. Since the first day, Sunday Brunch has been an instant success. A house count of 250 with a wait list is common, especially on holidays such as Easter and Mother's Day.
Spec's Wine, Spirits & Finer Foods
Only in the past few years has Spec's expanded their offerings to include packaged and deli foods, cigars, crystal and other kitchen accessories to complement their wine and spirits. Their goal is to promote these expanded offerings to the Greater Houston area.
Up to four promotions per year including Wine & Cheese, German, Hot! Hot! Hot! (Sauce) and Holiday, are produced turnkey by Hadfield. Everything from co-op dollar solicitation, ad sales, copywriting, photography, layout and design to printing and distribution. More than 100,000 mail pieces are dropped as inserts in the Food Section of The Houston Chronicle and The Examiner in demographically defined areas the week prior to in-store promotions. The results - record-breaking sales.
Texas Best Organics
Texas Best Organics came to us as a true start-up. Having just entered the retail rice market, they had no materials. Here was a chance to take an unknown commodity and build a complete brand - a marketer's dream. With our extensive supply chain experience, we taught Texas Best the tools of the trade. "Brokers", "distributors", "bill backs", "scan downs"... we fast-tracked them through all of the industry traps to get them safely to market.
Today, two years after our first introduction to Texas Best, their product line of four rice brands are available at Whole Foods and Kroger, nationwide. And, more brand extensions are in development. The positioning statement is strong, the brand is garnering attention in the industry - Texas Best Organics is on the road to success.
Toshiba RemotRadar Video
Hadfield produced a 4-minute video animation video for Toshiba to illustrate the use of their RemotRadar UPS Monitoring software. The project involved Camtasia to capture screen recordings, After Effects to animate objects, Premiere Pro for editing and Encore to burn the final version to DVD. The animation was encoded for streamed playback on the Web as well as desktop playback.
Unisource
The Regional Manager for the Houston division of Unisource was so impressed with how we positioned the "Don't Throw in the Towel 'til Your Butt's on the Beach" campaign, he invited us back to help him upgrade and expand some of their existing materials.
Nesting boxes, a new paper capabilities brochure and a new supplies brochure promoted their food and beverage packaging and janitorial products.
ˇViva Fiesta! Newsletter
When it first opened its doors, Fiesta Mart, a Houston-based grocery chain, originally catered to the Hispanic population. Today, they embrace the multicultural mix of Houston's population and cater to the international community as well. To that end, since 1994, we have been the agency of record to coordinate their themed promotions: Chinese New Year, Black History Month, Caribbean, Mayfest, Cinco de Mayo, South Asian Independence, Hispanic Heritage Month and Oktoberfest.
These annual events spotlight the foods, culture and traditions of our forefathers. These retail promotions are held concurrently in up to eight of their key stores located in three cities: Houston, Austin and Dallas. Each promotion is planned up to six months in advance. As a turnkey project, Hadfield Communications secures event sponsorships and schedules in-store live entertainment and chef-led cooking classes.
Women's Health Boutique
Women's Health Boutique offers women a dignified and discreet alternative to shopping for health-related merchandise - personal service is the number one priority. Located in select hospitals and stand-alone centers across the country, each of the Boutiques provides a place where women feel comfortable and secure selecting personal and intimate health care products.
In 2000, Women's Health Boutique asked Hadfield Communications to redesign their quarterly newsletters and their Web site to create a consistent presence. They also asked that we take over writing their health-related newsletters and add articles monthly to their Web site to help with optimization. Keywords, metatags and search engine registration tools were also implemented to better optimize the site.
In 2006, we expanded the Web site to include secure e-commerce. With only 11 stores nationwide, Women's Health Boutique wanted to be able to sell their women's special needs products online - compression garments; post mastectomy apparel; prosthetics; wigs, scarves and other hair replacement alternatives; pregnancy and lactation clothing and supplies; skin care products and lingerie.
