Each Custom Food Publication is written for the lovers of gourmet foods, specialty and imported products and upscale entertaining. With branded food and drink recipes that speak to the hottest trends, our custom publications encourage consumers to explore new and exotic foods to complement a healthy, happy lifestyle.

By incorporating recipes and serving suggestions, our goal is to educate your readers. We’ll help them quickly cut through the maze of choices and find the foods that will make the next meal just a little bit more interesting.

For each retailer, the Custom Food Publication is a balance of paid advertising by vendors and in-house promotions. The percentage of co-op participation versus in-house promotions can vary by retailer.

Steps include:

• Create frequency goal for the program: annual, quarterly, monthly
• Define the vehicle and the geographic area to target
• Determine the ideal mix of co-op versus in-house promotions
• Secure vendor participation
• Develop editorial: branded recipes, enticing serving suggestions and hot trends
• Create a unique “look and feel” for the publication that coordinates with the retailer’s other brand identity programs
• Coordinate publishing and distribution
• Evaluate program effectiveness