Leaders in marketing and promotions since 1993

More people are looking at ads on their mobile devices and responding to personalized email campaigns on their smart phones and the trend is rising. But in order to be successful with your mobile marketing, you must avoid certain pitfalls to ensure that your campaigns achieve their goal.

Text Marketer has come up with a very useful infographic on the Seven Deadly Sins of Mobile Marketing. The infographic shows how 75% of people prefer to receive offers over any other form of call-to-action. And one of the deadly sins is to forget to put a call to action. You must include a reply option, an address or Website to visit or a phone number to call so the customer knows what to do next after they read your offer. Another deadly sin when you send out a SMS message is to forget to test and check it for errors in the haste of sending it out. But never send out any message before you check the text, contact details, Web addresses, spelling, grammar and phone numbers. Check out the rest of the deadly sins on the infographic below and use it as a check list before deploying your next message.

(click infographic to enlarge)

With global mobile advertising revenues expanding by three and a half times its present level by 2016 (Source: Yankee Group), it is imperative that your mobile marketing efforts are on point. As the infographic shows, with mobile, you can segment your customers into categories so you can closely target your message to what people really want. Once you find your target and you deliver relevant information or offers specifically designed for them, your campaigns will be much more successful.

If you think it’s time for your company to optimize its Website for smartphone accessibility, get in touch with Hadfield Communications at www.hadfield.net. We’ll be glad to analyze your current mobile phone optimization efforts and give you feed back on how to improve on what you already have.

Hispanic adults lead all other groups in wireless Internet access,according to the Pew Internet & American Life Project. The population of Hispanic mobile phone users skews younger than the Hispanic Internet population and has decidedly more males than the general Hispanic population. Hispanics cannot imagine daily life without their mobile phones and credit the technology with strengthening relationships and keeping them connected to their social world,not just friends and family. Although most do not buy products online, they use their mobiles in store aisles to check prices, inventory and which competitor may have an out-of-stock item that they want.

Marketers who are just turning to mobile will find a market well ahead of them. SMS, location-based services and QR codes offer huge opportunities to reach this audience. Once these mobile users are reached, marketers need to connect and engage with them, if they want to get a call back.

US Hispanic Mobile Phone Users, by Age, Q1 2010
(millions and % of total)

• 13-17 1.64 (10.8%)
• 18-24 3.38 (22.3%)
• 25-34 4.31 (28.4%)
• 35-44 2.81 (18.5%)
• 45-54 1.86 (12.3%)
• 55-64 0.65 (4.3%)
• 65+ 0.51 (3.4%)

Note: total=15.15 million; numbers may not add up to total due to rounding
Source: comScore, provided to eMarketer, May 12, 2010
115859 www.eMarketer.com