- July 13th, 2012
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All of us want our Web site to rank first with search engines but to achieve this lofty goal, you have to pay special attention to the way you create content. Here are five tips to help you get better results.
- Ensure content is built based on keyword research to match content to what users are searching for
- Ensure as much written content as possible is kept out of rich media and images
- Produce content-rich pages other sites will want to link to; be an authority for users producing excellent content
- Be sure content is unique – don’t reuse content from other sources
- Create a social media plan to promote content via social spaces
Different SEO processes are required for new sites as opposed to established sites. New sites must find their first target keywords. We call this first step the Keyword Research Funnel. Established sites with traffic and response can build on the success of their most responsive keyword niches.
The Keyword Research Funnel is a process for starting SEO for new sites with little existing traffic. By using keyword research tools such as Wordtracker, and your own marketing and product knowledge, you will find your target market’s keywords and keyword niches within those markets. Those targets are then tested to find out if the keywords are as popular as predicted. Here are four steps to take to achieve good results with your Keyword Research Funnel:
Find Target Markets – finds your site’s target markets and the keywords that define them.
Prioritize First Keywords – finds and prioritizes target keywords within your target markets.
Create First Content – creates landing pages on your site ready for testing your prioritized target keywords’ niches.
Test keywords – Predicted popularity and hoped-for response are verified. Keywords that don’t deliver response are dropped. Keywords that bring response are used.
The creation of SEO was a drastic overhaul in how Web site’s content is created and how they get to the top of search engines. The next step in SEO development is finding ways to predict the patterns of the search engines better, which is no easy task. Keep in mind that in SEO, a strict formula doesn’t always work and sometimes there are hits and misses before you land on the best possible keywords.
If you think it’s time for your company to get started with SEO, get in touch with Hadfield Communications at www.hadfield.net. We’ll be glad to analyze your current efforts and give you feed back on how to make your Web site more visible using search engine optimization.