- July 3rd, 2012
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I’m baffled when I talk to people and they say they spend hours on social media everyday but they don’t see any results from it. When I ask them: What is your social media strategy? they look at me with the proverbial deer in the headlights look.
Your social media strategy should be predicated by your goals. Here are a few simple questions you should ask yourself before embarking on a social media campaign:
- Are you looking for new sales leads?
- Do you want to stay connected with your current customers?
- Are you trying to get more people to come into your stores?
- Are you trying to increase your Web traffic?
- Are you trying to raise brand awareness?
- Which social media channel is your demographics using?
- How often do you plan to post fresh and relevant content?
By answering a few simple questions, you can hone in on a strategy that will work for your purposes and you’ll feel much better about pursuing avenues that lead you to that end.
Another useful strategy is to merely connect with people and thereby raise your brand awareness, increase your Web traffic, promote word of mouth or be seen as the authority on a subject. If you take this approach, don’t expect immediate sales because your goal is to broaden your network and get your name out there.
Positioning your business for success in social media takes strategizing and time dedication. Monitor your analytics to see where you’re being successful and where you need to make adjustments to your strategy. Starting a social media marketing campaign is exciting but it should not be taken lightly. You’ll get much better results if you have a well planned social media strategy from the beginning.
If you think it’s time for your company to get a social media strategy, get in touch with Hadfield Communications at www.hadfield.net. We’ll be glad to analyze your current social media efforts and give you feed back on how to make it work for your company.