- August 3rd, 2012
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The only way you’re going to be successful with your social media efforts is if you give your readers the content they want to read. If you have good content, people will be inclined to share it on their social media networks. And, if people share your content, your social media rankings will improve. Below are five ways for you to find out what your readers really want to read.
Here’s the Obvious One: Ask Them!
Don’t assume you know what content your online community wants to read about. Reach out to your audience and ask them what they want. Do a survey by using SurveyMonkey, Free Online Surveys or Zoomerang. Create a list of topics and ask them to vote “yes” or “no” for each topic or have them rank them in order of interest. Add your survey to your Web site, email newsletters and promote it on Twitter and Facebook to get results.
Check Your Blogs Comments
When you write a post that gets lots of comments, you know that’s a topic people want to hear about. Look at all the comments and see what they liked about the post. Consider doing a series of similar posts and educate yourself on the topic to see where you can expand on it.
Check Websites that Rank Content
There are Websites such as Topsy and Inbound.org that are real time search engines and they rank the most popular content by the hour, day or week. You can find a site that focuses on content relevant to you and check it daily to get ideas. There are sites for relevant news for small businesses ranging from marketing to finance or others with content for SEO, Mobile, Social Media, Analytics and many more.
Check Your Retweets and Facebook
People usually retweet posts they believe are useful and interesting. When you post links or articles people retweet a lot, turn them into articles that you can post. The key is to find a topic people are interested in. Once you know that, creating content about that topic is only a matter or research.
Hire a Ghost Writer
Sometimes even the best of us either run out of time or run out of steam and need a fresh take on our content. Hiring a ghost writer will give you an influx of fresh ideas and your readers may enjoy the variety in writing styles and topics.
Your take away from this post should be that in order to get people interested in what you post, you have to give them what they want. Don’t assume you know what they want to read. Get engaged and ask them what their interests are. You may be surprised at the response.
If you think it’s time for your company to change gears when it comes to content creation, get in touch with Hadfield Communications at www.hadfield.net. We’ll be glad to analyze your current content and social media efforts and give you feed back on how to improve on what you already have.