Leaders in marketing and promotions since 1993

“Fresh Point Holiday Card” moves on to ADDY’s Regionals in District 10

ADDY Silver Award

(EMAILWIRE.COM, July 16, 2010 ) Houston, Texas – Houston’s top ranked Advertising Agency Hadfield Communications has been awarded a Silver ADDY for the Sysco “Fresh Point Holiday Card”. The Fresh Point Holiday Card also moved on to the the District 10 contest representing Arkansas, Oklahoma, Texas and Louisiana to win the Silver.

The ADDY Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising worldwide. Sponsored by the American Advertising Federation (AAF), the ADDY Awards represent the true creative spirit of advertising by recognizing all forms of advertising, from all types of media, created by all sizes and types of entrants, from anywhere in the world. This worldwide competition draws over 60,000 total entries annually. The award was presented on Saturday, February 13th at the Hyatt Regency downtown.

Hadfield Communications
Leaders in marketing and promotions since 1993, Hadfield Communications is a full service marketing communications agency. With a solid creative record, a reputation for creating high-quality, highly effective advertising and extensive experience, we’re ready to develop a plan that’s right for you.

About District X / History
The Tenth District of the American Advertising Federation represents the affiliate advertising clubs and federations of the American Advertising Federation (AAF) in Arkansas, Louisiana, Oklahoma and Texas. The American Advertising Federation (AAF) is the only national grassroots trade association to encompass all segments of the advertising industry, including advertisers, agencies, corporate marketing departments, broadcast and print media companies, industry suppliers, college chapters and national trade associations engaged in various advertising pursuits.

Local ad clubs sponsor a variety of programs, including meetings featuring industry-related speakers, professional development workshops, educational seminars, scholarships, public service initiatives, social events and local award competitions recognizing excellence in advertising.

Through their affiliation with the AAF, local ad clubs have an even more powerful voice and influence in their local business communities. Each of the local ad clubs is part of AAF’s network comprising 50,000 professionals in all corners of the United States.

Company: Hadfield Communications
Contact: Todd Gregory
Phone: 713-501-1116
Email: todd@hadfield.net

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Company: Hadfield Communications
Contact: Todd Gregory
Phone: 713-501-1116
Email: todd@hadfield.net

While the majority of B-to-B marketers are now using social media as part of their marketing efforts, they are still exploring how to integrate social with search and measured results, according to an exclusive study by BtoB and Business.com. The study, “The Impact of Social Media Search” was based on an online survey of 464 b-to-b marketers conducted July 1-16th. The survey was designed to explore how marketers are integrating social media with search marketing and discovered what types of measurable impact each channel is having on the other. Among the key findings: More than half of those surveyed list “improved search results” as a top goal for social media marketing.

Social Marketing Budgets Up
The survey found that 29% of marketers plan to boost their budgets for social media this year, and 56% plan to provide additional resources for social media. When asked how much of their online marketing budget will go toward social media this year, 35% said 1%-5%; 21% said 6% – 10%; 8% said 11% – 15%.

Paul Dunay, Global Managing Director at Avaya Inc said 15% of his online marketing budget will go to social media. Dunay said “I believe that many companies use social media incorrectly. They are constantly asking about ROI, which is an indication to me that they are taking a one-way, let’s communicate and build a fan base approach. Our approach is to better connect with our existing customers.”

For more information about how a social media strategy will work for your company. Find us on facebook at: hadfield communications.