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More people are looking at ads on their mobile devices and responding to personalized email campaigns on their smart phones and the trend is rising. But in order to be successful with your mobile marketing, you must avoid certain pitfalls to ensure that your campaigns achieve their goal.

Text Marketer has come up with a very useful infographic on the Seven Deadly Sins of Mobile Marketing. The infographic shows how 75% of people prefer to receive offers over any other form of call-to-action. And one of the deadly sins is to forget to put a call to action. You must include a reply option, an address or Website to visit or a phone number to call so the customer knows what to do next after they read your offer. Another deadly sin when you send out a SMS message is to forget to test and check it for errors in the haste of sending it out. But never send out any message before you check the text, contact details, Web addresses, spelling, grammar and phone numbers. Check out the rest of the deadly sins on the infographic below and use it as a check list before deploying your next message.

(click infographic to enlarge)

With global mobile advertising revenues expanding by three and a half times its present level by 2016 (Source: Yankee Group), it is imperative that your mobile marketing efforts are on point. As the infographic shows, with mobile, you can segment your customers into categories so you can closely target your message to what people really want. Once you find your target and you deliver relevant information or offers specifically designed for them, your campaigns will be much more successful.

If you think it’s time for your company to optimize its Website for smartphone accessibility, get in touch with Hadfield Communications at www.hadfield.net. We’ll be glad to analyze your current mobile phone optimization efforts and give you feed back on how to improve on what you already have.

If your Website and its key functions are not accessible from smartphones, you need to include this in your strategy as soon as possible. There is a 103% growth in traffic from smartphones to ecommerce sites over the past year and the trend continues to accelerate.

The following infographic from Monetate shows the data also calling attention to the fight for supremacy between Androids and iPhones, both of which represent the biggest growth in traffic to ecommerce sites. But, even though Androids have the biggest global smartphone market share, iPhone’s garner a larger slice of total online shopping for smartphones.

The graphic also analyzes the various shopping activities of smartphone users besides making a purchase such as sharing product photos and searching for the nearest location of a store as well as the mobile marketing tactics being used currently by marketers with Website mobile optimization topping the list at 46% followed by mobile apps at 45% and mobile email optimization at 35%.

(click infographic to enlarge)

Are you leveraging mobile marketing for your ecommerce business? If not, it’s time you got started on optimizing your Website for mobile devices. You will surely notice an increase in traffic from smartphones once you do.

If you think it’s time for your company to optimize its Website for smartphone accessibility, get in touch with Hadfield Communications at www.hadfield.net. We’ll be glad to analyze your current mobile phone optimization efforts and give you feed back on how to improve on what you already have.

Social Medial plays a huge part in the future of marketing.

The future of the marketing industry is changing fast and companies are trying to adapt by introducing social media into their various marketing efforts. Marketers are increasingly using social media but they continue to struggle with integrating social media into the company’s overall strategy. More people are looking at ads on their mobile devices and responding to personalized email campaigns on their smart phones and the trend is rising.

There are no crystal balls to tell us the future of social media in marketing, but here are a few stats that can keep us informed of what’s going on and may help you decide which way to go:

– Personalized emails improve click-through rates by 14% and conversion rates by 10%. (Source: Aberdeen)

– 80% of mobile internet users would prefer ads relevant to them locally. (Source: JiWire)

– 75% of people prefer to receive offers over any other form of call-to-action. (Source: Text Marketer)

– 84% of B2B marketers use social media in some form. (Source: Aberdeen)

– Global mobile advertising revenue will expand by three and a half times its present level by 2016. (Source: Yankee Group)

– Mobile commerce will account for 24.4% of overall ecommerce revenues by the end of 2017. (Source: ABI Research)

– Email opens on smart phones and tablets have increased 80% over the last six months. (Source: Litmus)

Marketing is undergoing a powerful transformation with the introduction of smart phones and many social media channels. At the end of the day, marketing is not about blasting out messages into a black hole. It’s about finding a way to improve the targeting of your messages to make the user experience better while benefiting your business.

If you think it’s time for your company to optimize its Website for smartphone accessibility, get in touch with Hadfield Communications at www.hadfield.net. We’ll be glad to analyze your current mobile phone optimization efforts and give you feed back on how to improve on what you already have.

Hispanic adults lead all other groups in wireless Internet access,according to the Pew Internet & American Life Project. The population of Hispanic mobile phone users skews younger than the Hispanic Internet population and has decidedly more males than the general Hispanic population. Hispanics cannot imagine daily life without their mobile phones and credit the technology with strengthening relationships and keeping them connected to their social world,not just friends and family. Although most do not buy products online, they use their mobiles in store aisles to check prices, inventory and which competitor may have an out-of-stock item that they want.

Marketers who are just turning to mobile will find a market well ahead of them. SMS, location-based services and QR codes offer huge opportunities to reach this audience. Once these mobile users are reached, marketers need to connect and engage with them, if they want to get a call back.

US Hispanic Mobile Phone Users, by Age, Q1 2010
(millions and % of total)

• 13-17 1.64 (10.8%)
• 18-24 3.38 (22.3%)
• 25-34 4.31 (28.4%)
• 35-44 2.81 (18.5%)
• 45-54 1.86 (12.3%)
• 55-64 0.65 (4.3%)
• 65+ 0.51 (3.4%)

Note: total=15.15 million; numbers may not add up to total due to rounding
Source: comScore, provided to eMarketer, May 12, 2010
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