Leaders in marketing and promotions since 1993

For many companies, March is one of the economically slower months of the year. Wake up and smell the shamrocks! Don’t let the opportunities of a “minor” holiday pass you by. According to the National Retail Federation and BigResearch, 122 million consumers plan to celebrate St. Patrick’s Day this year, a number that is up 111 million from last year. Though the definition of a celebration varies from simply wearing green to attending an all-out, all-day, and all-night blow-out at the trendiest Irish bar & grill in town, every version offers an opportunity to either generate revenue or at the very least to strengthen your business.

For years now the economic opportunities offered by St. Patrick’s Day celebrations have not been lost on those with Irish cultural backgrounds, or the adult beverage-based businesses. Today everyone is getting in on the fun, and where the green beer flows, the greenbacks are sure to follow! Showing support of the day’s history with custom-printed specialty products as well as green food and drink for the celebrants engenders both approval and recognition for the providers, resulting in increased business for the future.

Whether your company is product or service-oriented, a favorite way of showing your affiliation and loyalty has always been to “wear the colors” with company apparel. Providing the same garments or accessories “double-branded” to St. Patty’s Day and in the color green can work just as well toward generating approval and recognition, even sales to those whose celebration includes a new “Lucky Shirt” to wear every year. The same goes for all those other custom printed St. Patrick’s Day specialty items. Provided to new customer prospects at special holiday events, these items can bring the company to the attention of a wide-ranging audience, increasing visibility and capturing new business.

Offering special pricing or promotions in honor of St. Patrick’s Day is another way to increase business at a time when things might have been slowing down a bit. Mid-March is a great time to generate the energy of a public that is ready to celebrate the warming up of a new spring season. This is the time to dress-up the environment with lots of green holiday-themed decorations to enhance that celebratory spirit.

While it’s great to add new friends and clients through holiday celebration, don’t forget about the loyal old ones. Since it is always of the utmost importance to ensure the continued satisfaction of your current customer base, look at any occasion just such as March 17th as a chance to drop a note of thanks, or a token (Lucky shamrock, maybe?) of your appreciation! Hadfield Communications can be your source for more information on how to make the most of  St. Patrick’s Day.

Hadfield Communications has been helping clients reach their goals for the past 16 years. They’ve partnered with Cin Chili, their newest client, to launch an interactive, e-commerce site with great results.

(EMAILWIRE.COM, December 04, 2010) Houston, Texas – Hadfield Communications is proud to announce the launch of the Cin Chili Web site www.cinchili.com. Cin Chili was founded by Cindy Reed Wilkins based on her award-winning chili recipe. She is known as the chili queen and won Terlingua back to back in 1992 and 1993. Terlingua, Texas is the place where the CASI International Chili Championship is held and it’s the most prestigious international chili competition around. Winning it back to back is an accomplishment only Cindy has achieved.

Hadfield Communications has their own back to back award-winning record. In 2009 and 2010, the American Advertising Federation presented Hadfield Communcations with ADDYs both locally and regionally. The ADDY Awards are the world’s largest advertising competition with over 40,000 entries yearly. Hadfield has been producing award-winning work for 16 years and the Cin Chili Web site is the latest example of their creativity.

These two recognized companies partnered together to create a dynamic, user friendly, e-commerce Web site and online store. Cin Chili sells its award-winning dry mix, ready-to-eat chili and hot sauces via their Web site to Chili connoisseurs from coast to coast. Take a look at the fan page on www.cinchili.com to see who else loves Cin Chili.

The Cin Chili Web site takes an interactive approach to get engaged with their customers. Check out the “Meals for the Troops” program where you can order a Cin Chili MRE to be delivered with a personal message to troops stationed around the world. What a great way to support the troops and send them a little piece of home wherever they are.

Cindy Reed Wilkins has been featured on “Throwdown with Bobby Flay”, “The View” and most recently has been published in Bobby Flay’s new cook book “Throwdown with Bobby Flay”. All of these videos can be viewed on the Web site and a signed book can be purchased as a great holiday gift.

The complete redesign of the Cin Chili Web site is the latest project which showcases Hadfield’s creative and technical capabilities. If your Web site needs to be revamped, refreshed or redesigned, don’t hesitate to contact Hadfield Communications.

Hadfield Communications

Leaders in marketing and promotions since 1993, Hadfield Communications is a full service ad agency. With a solid creative record, a reputation for creating high-quality, highly effective advertising and extensive experience, we’re ready to develop a plan that’s right for you.

Company: Hadfield Communications
Contact: Todd Gregory
Phone: 713-501-1116

Email: todd@hadfield.net

If you are interested in a demonstration or ready to customize Sugar for your business, contact Todd Gregory at Hadfield Communications, Todd@hadfield.net, 713-501-1116.