- March 10th, 2011
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For many companies, March is one of the economically slower months of the year. Wake up and smell the shamrocks! Don’t let the opportunities of a “minor” holiday pass you by. According to the National Retail Federation and BigResearch, 122 million consumers plan to celebrate St. Patrick’s Day this year, a number that is up 111 million from last year. Though the definition of a celebration varies from simply wearing green to attending an all-out, all-day, and all-night blow-out at the trendiest Irish bar & grill in town, every version offers an opportunity to either generate revenue or at the very least to strengthen your business.
For years now the economic opportunities offered by St. Patrick’s Day celebrations have not been lost on those with Irish cultural backgrounds, or the adult beverage-based businesses. Today everyone is getting in on the fun, and where the green beer flows, the greenbacks are sure to follow! Showing support of the day’s history with custom-printed specialty products as well as green food and drink for the celebrants engenders both approval and recognition for the providers, resulting in increased business for the future.
Whether your company is product or service-oriented, a favorite way of showing your affiliation and loyalty has always been to “wear the colors” with company apparel. Providing the same garments or accessories “double-branded” to St. Patty’s Day and in the color green can work just as well toward generating approval and recognition, even sales to those whose celebration includes a new “Lucky Shirt” to wear every year. The same goes for all those other custom printed St. Patrick’s Day specialty items. Provided to new customer prospects at special holiday events, these items can bring the company to the attention of a wide-ranging audience, increasing visibility and capturing new business.
Offering special pricing or promotions in honor of St. Patrick’s Day is another way to increase business at a time when things might have been slowing down a bit. Mid-March is a great time to generate the energy of a public that is ready to celebrate the warming up of a new spring season. This is the time to dress-up the environment with lots of green holiday-themed decorations to enhance that celebratory spirit.
While it’s great to add new friends and clients through holiday celebration, don’t forget about the loyal old ones. Since it is always of the utmost importance to ensure the continued satisfaction of your current customer base, look at any occasion just such as March 17th as a chance to drop a note of thanks, or a token (Lucky shamrock, maybe?) of your appreciation! Hadfield Communications can be your source for more information on how to make the most of St. Patrick’s Day.