An Infographic Explosion
Infographics have been used to get the point across ever since prehistoric man started drawing on cave walls. Today’s fast-moving society finds them ever more valuable to communicate information quickly and clearly. From cave paintings to maps, road signs, tables, charts and graphs, infographics have evolved into some truly eye-catching complexities well suited to today’s movers, shakers and web-browsers!
Wikipedia defines Infographics as “…graphic visual representations of information, data or knowledge.” That source traces the history of their development from “… cave paintings, and later maps” through graphics used in astronomy in 1626, statistics in 1786 and medicine in 1857, among other uses through those years. In the 20th century infographics further developed into a visual language using pictographs and stick figures in many different applications, including the “Pioneer Plaque” that was launched into space aboard the Pioneer 10 probe in 1972 “…intended as a kind of interstellar message in a bottle, designed by Carl Sagan and Frank Drake.”
Since the onset of the Internet, and most recently the popularity of social media aggregation sites, infographics are exploding in popularity as a means of catching the eye and conveying a message as instantly as possible. In such a super-speedy environment, infographics can be an excellent method by which to generate viral content that can be readily shared. You can use infographics to grow your business by presenting your information in a way that is visually pleasing, interesting, exciting and entertaining to the viewer.
Whether you present information about your company, product or service via printed materials, web content or any other visual media, infographics spread the word in a visually appealing, simplified method that can be most effective. For example, you might present your best attributes as compared to the not-so-good ones of your competitors in the same way as this example from dailyinfographic.com compares prison food to school lunches.
Or, if you’re trying to communicate the importance of utilizing social media to help promote your business, you might want to include something like this infographic by Hadfield Communications, Inc. as a colorful, concise means of describing just how social media works.
Hadfield Communications, Inc. is an excellent source for your custom designed infographics. Contact us to provide you with pictures “worth a thousand words” to help you communicate as quickly and simply as only an infographic can do!