- July 25th, 2012
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Having a Social Media Plan is crucial if your business is going to be successful with your online presence. Businesses often fail in their social media efforts because there’s no structure or commitment from the start, leading to poor or no results and frustration.
If this has happened to your business, you’re not alone. That’s the reason you need a Social Media Plan that will help you stay on track with daily maintenance, recurring posts and projects you may want to initiate. Following are five helpful tips for creating a social media plan that will keep you on track.
Create Goals for Your Business
Your social media strategy should be molded by your goals. Are you looking for new sales leads? Are you trying to increase your Web traffic?
Are you trying to raise brand awareness? You can’t do everything at once, so you’ll have to set goals that are attainable and invest time, energy and resources into achieving those goals.
Find Out Where Your Customers Spend Their Time
Recent research has shown that internet users spend anywhere from 16% to 25% of their online time on social newtworks. In comScore’s 2012 U.S. Digital Future in Focus Report, researchers found that customers are spending 1 out of every 6 minutes online on social networks. This is good news if you’re trying to reach customers and start a dialogue with them through social networking sites.
Stay Engaged on a Consistent Basis
You need to think about the ways and frequency which you’re going to engage with your customers. It’s better to have a steady stream of engagement in order to reach your goals. Respond to comments, tweets and posts on a daily basis as this should be part of your maintenance. Do not let this go by the wayside or people are going to think your not interested.
Create Useful Content
Post relevant and current information that your clients will find useful and they will start to see you as the authority on a subject. Your followers don’t want a sales pitch, they already like you. They want conversation that will be useful to them and not just talk about how great your company is. Don’t go more than a couple of days without posting something or you’ll look disengaged.
Once you start growing and your social medial presence is established, you’re going to want to broaden your horizons and keep up the activity by posting videos on YouTube, interacting more frequently on Twitter or creating and installing some custom apps on your Facebook page. To accomplish all this you may need some help. If you become overwhelmed by all the activity, look into adding a team member to help you out. Graphic artists can create impressive infographics, writers can keep your blogs updated and write white papers or you could even consider bringing in an intern to help with the day-to-day conversations and gathering information. A talented team can help you achieve your goals much faster than you could on your own.
Positioning your business for success in social media takes strategizing and time dedication. Monitor your analytics to see where you’re being successful and where you need to make adjustments to your plan. Starting a social media marketing campaign is exciting but it should not be taken lightly. Go into it knowing that it will take time and dedication. You’ll get much better results if you have a well planned social media strategy from the beginning.
If you think it’s time for your company to get a social media plan, get in touch with Hadfield Communications at www.hadfield.net. We’ll be glad to analyze your current social media efforts and give you feed back on how to make it work for your company.