Small business owners wear a lot of hats and lately, they’ve added a new hat to their attire – the “social media” hat. And, as they are finding out slowly, social media can consume a lot of their time. Even though many spend more time on social media now than a year ago, they struggle with the added workload.

This infographic from the people at VerticalResponse highlights how small businesses are using social media, how much time and money they are spending, which social networks they are focusing on and much more.

VerticalResponse Social Media Infographic

For instance, 43% of small businesses are spending at least 6 hours per week on social media, focusing mainly on Facebook and Twitter. And, it’s interesting to find out that 55% of small businesses have a blog.

Some small businesses even find value in paying for social media tools to help them with publishing and analytics, and 57.5% spend $26 or more per month on social medial related expenditures.

Small businesses have a lot to consider as they strive to grow and social media can be a great tool to help expand their brand if it’s done correctly and consistently. The challenge is figuring out when you can do everything yourself or when it’s time to bring in a professional to help you with your efforts.

If you think it’s time for your company to include social media in your marketing, get in touch with Hadfield Communications at We’ll be glad to analyze your current social media strategy and give you feed back on how to improve on what you already have.