I ran across this comic marketing video for Dollar Shave Club featuring CEO Michael Dubin’s dry humor and I just had to share it. Dollar Shave Club sells razor blades by subscription. The video is a great example of not taking yourself too seriously and having fun with a successful idea and your brand. It is exceptionally well done and currently has well over 5.5 Million views on You Tube.

You can see through this video that the company culture is clearly fun, quirky and creative. This company filled a niche in the market and through advertising like this, it has built a cult-like following which also spills into their Facebook community. Fans post regularly to their Facebook page and they usually get a personal response from DSC admins.

Even Sir Richard Branson, founder of Virgin Group, was impressed with this video and he wrote a blog about this fun company. He thought the video “epitomized the five classic business tips he outlines in his book Like A Virgin”:

1. If you don’t enjoy it, don’t do it. You must love what you do.

2. Be innovative: Create something different that will stand out.

3. Your employees are your best asset. Happy employees make for happy customers.

4. Lead by listening: Get feedback from your staff and customers on a regular basis.

5. Be visible: Market the company and its offers by putting yourself or a senior person in front of the cameras.

 

You shouldn’t be afraid to build an edgy brand or have lots of fun with your advertising. That’s actually what is wrong with some brands today; they are too conservative as they don’t want to alienate anyone, so they end up with a washed out message that is not memorable. Be bold with your ideas and that will pay off in the end.

If you think it’s time for your company to launch a memorable campaign, get in touch with Hadfield Communications at www.hadfield.net. We’ll be glad to analyze your current advertising efforts and give you feed back on how to improve on what you already have.