Social Media and the Future of Marketing

Social Medial plays a huge part in the future of marketing.

The future of the marketing industry is changing fast and companies are trying to adapt by introducing social media into their various marketing efforts. Marketers are increasingly using social media but they continue to struggle with integrating social media into the company’s overall strategy. More people are looking at ads on their mobile devices and responding to personalized email campaigns on their smart phones and the trend is rising.

There are no crystal balls to tell us the future of social media in marketing, but here are a few stats that can keep us informed of what’s going on and may help you decide which way to go:

  • Personalized emails improve click-through rates by 14% and conversion rates by 10%. (Source: Aberdeen)
  • 80% of mobile internet users would prefer ads relevant to them locally. (Source: JiWire)
  • 75% of people prefer to receive offers over any other form of call-to-action. (Source: Text Marketer)
  • 84% of B2B marketers use social media in some form. (Source: Aberdeen)
  • Global mobile advertising revenue will expand by three and a half times its present level by 2016. (Source: Yankee Group)
  • Mobile commerce will account for 24.4% of overall ecommerce revenues by the end of 2017. (Source: ABI Research)
  • Email opens on smart phones and tablets have increased 80% over the last six months. (Source: Litmus)

Marketing is undergoing a powerful transformation with the introduction of smart phones and many social media channels. At the end of the day, marketing is not about blasting out messages into a black hole. It’s about finding a way to improve the targeting of your messages to make the user experience better while benefiting your business.

If you think it’s time for your company to optimize its Website for smartphone accessibility, get in touch with Hadfield Communications at We’ll be glad to analyze your current mobile phone optimization efforts and give you feed back on how to improve on what you already have.