Feature Father’s Day for Effective Marketing Efforts
Americans have been celebrating Father’s Day for more than 100 years now, and as with other holidays, it creates excellent opportunity to generate business and benefit your company, in addition to honoring our dads and all that they do. Now also observed in many countries around the world on the 3rd Sunday in June the U.S. can claim it’s initiation thanks to a Washington state daughter who wanted to honor her father, a Civil War veteran and widower who raised six children on his own.
According to the U.S. Census Bureau, there are 70.1 million fathers across the nation, and Father’s Day is the 4th highest holiday for greeting card sales. Quite obviously, the greeting card business and others whose demographic is the adult male population, can, and do step up their business and marketing efforts accordingly. Creative Outlet (http://creativeoutlet.com/blog/2011/06/use-these-fathers-day-facts-to-inspire-your-advertising.shtml) says that some of these traditional categories include electronics, sporting goods and home improvement items or appliances. However there is even more opportunity presented by Father’s Day for all kinds of other businesses than might be generally recognized. Also according to Creative Outlet the largest percentage of gift purchases for last year would be dining out at almost 40%. Gift card sales were second highest at just over 31%, and books or CDs third at more than 23%. All of these make excellent gifts for fathers with any preferences or interests, not only the golfing, fishing and woodworking clichés!
These statistics clearly point to the special holiday marketing opportunities for restaurants and for book and music sales, but with the popularity of gift cards on the rise, the field is opened up to almost any kind of business or service. Don’t overlook the benefits of directing your marketing efforts towards Father’s Day celebrants, as not only are fathers recognized on this special day, but also are husbands, grandfathers, sons, brothers, uncles and even just “someone special”.
Although traditional gifts for fathers will certainly do well in June, completely unrelated businesses can get in on the observance to advantage. For instance, charities and non-profits might suggest donations in the name of the recipient, grocers might offer holiday specials for grilling at home instead of the more costly dining out option, and web sites might provide Father’s Day related fun facts, games, trivia or even free e-cards for Dad. For example, you can find free e-cards at SOS Children’s Villages or consider a donation in your dad’s name. These types of solutions can increase traffic to your web site and thereby help to promote your business.
Hadfield Communications, Inc. is proud to honor all fathers this year — including those who are friends and family, employees, clients, vendors, business associates and prospective clients. We invite you to contact us for more information about how you can provide special holiday-directed marketing to benefit your own clients and to better your own business.