With great branding through design, your business will stand out from the crowd and establish itself with a distinct image and message.

With great branding through design, your business will stand out from the crowd and establish itself with a distinct image and message.

Using graphic design and branding is important in all your marketing efforts because it presents your public image to the world and it dictates perception. Quality graphic design is key to establishing a brand or identity that people recognize and will remember. Here are 4 reasons why branding and design are important for your marketing efforts.

 

  1. Image is Everything – The image you present to your potential customers is very important and you want it to be on target. Your image and message is what makes that first impression or creates that instant connection. Visually compelling branding strategies are much more engaging, drive calls to action and are more adept to getting more customers to your product. With tens of potential marketing channels and campaigns available, you want your message and look to be seamless throughout all your endeavors and you want the look to be standardized so people recognize you right away, no matter if they’re looking at a brochure, billboard, Website or magazine ad.
  2. Effective Communication – Design is part of your communication and it makes a piece of communication easier to read and aids the reader by drawing attention to important points. Different forms of written communication have vastly different design, that’s why a Web page looks like a Web page and not like a print brochure.
  3. Attract Attention – A well designed image works harder at grabbing people’s attention. A display ad in plain text is much less engaging than one that uses graphics and text to deliver a coherent, interesting message. It also shows that you cared enough about the message to present it well and people will be more likely to trust you and your message if it’s presented in a pleasing manner.

You want to differentiate yourself  from the herd to achieve any level of success. By using graphic design as part of an overall marketing strategy, businesses can ensure they maximize the return on their advertising budget. With great branding through design, your business will stand out from the crowd and establish itself with a distinct image and message.

If you think it’s time for your company to include branding and design in your marketing, get in touch with Hadfield Communications at www.hadfield.net. We’ll be glad to analyze your current branding efforts and give you feed back on how to improve on what you already have.