This great infographic by Modea illustrates who is using Pinterest.

This great infographic by Modea illustrates who is using Pinterest.

What is Pinterest? As their Web site states, Pinterest is a Virtual Pinboard. It lets you organize and share all the beautiful and interesting things you find on the web. People use pinboards to plan many facets of their lives like weddings, home decoration, recipes or menu organization and more. And one of the best features is that you can browse pinboards created by other people to get inspired about your own interests. This lets you discover new things and get very creative.

But in order to really understand Pinterest, what better way to explain this highly visual platform than through visual content? HobSpot’s Blog 10 Pinterest Infographics: Visual Explanations for a Visual Social Network, tells the story in pictures, not words. They have posted easy to understand infographics illustrating who uses Pinterest, why is Pinterest so addictive, how to get more pins and repins and lots more.

Pinterest is a great platform for B2C retailers offering visual product lines and there are many retail brands already participating in a big way with pin boards like Nordstrom, Kate Spade, Real Simple and Whole Foods. It’s easy to understand how these retailers can showcase their product in a creative way by pinning boards such as “recipes for the week” a “bathroom renovation”  “how to put an outfit together” and more. So if your business mainly markets to consumers, there are many creative ways you could show your product to people in an educational and fun way and your business can use this platform as a way for people to find ideas and inspiration.

But, not all the content on Pinterest points to a products or retailers; blog posts and infographics are also big destinations. A B2B marketer can use this to their advantage by using Pinterest to draw traffic to content  that engages customers and prospects through visual content. By using infographics or compelling images on blog posts, you could post the image on Pinterest with a link to your content. This will give you a chance to share knowledge of your industry in a visually appealing way. By linking the image to a page that goes into detail about the image, you can have great success with increased traffic to your Website or blog.

Another way you could use Pinterest for your business is to share an image of your product or service linking it to a case study or write up to you Website. The key is to always use visually appealing imagery as Pinterest users thrive on visually capturing imagery.

It may take a little more imagination for B2B marketers to find content that’s right for Pinterest, but as long as you provide value, there’s a good chance you may get many qualified leads from it.

Social media marketing is constantly evolving and companies are going to have to get creative in the way they approach the different platforms. They will have to adjust to the formats and provide exceptional user value. With Pinterest, the main focus is to provide compelling visual content. If you’re willing to get a little creative with how you share your content, you can use Pinterest to get access to a new set of customers.

If you think it’s time for your company to get more involved with Social Media, get in touch with Hadfield Communications at We’ll be glad to analyze your current Social Media efforts and give you feed back on how to improve on what you already have.