Archive for the ‘Web site’ Category

Claim your FREE Keyword Research, Competitive Intelligence and Website Audit Report!

Don’t miss this golden opportunity to kick-start your online presence into high gear. For a limited time, we’re giving away Keyword Research, Competitive Intelligence AND a Website Audit Report… a $950 value!… with any Web Design, SEO, Social Media or Local Buzz campaign ordered before Dec. 1, 2013.




Desired Keyphrase – the keyphrases you want to rank for
Competitor URL – top 3 competitors that rank on Page 1 for your keyphrase
 
Why Does Ranking Matter

More Traffic  =  More Leads  =  More Sales

 

Do you want to be on Page 1 of Google, Yahoo and Bing?

Do you know what it takes to accomplish this? Do you know what keywords you should be targeting? If you don’t, you’re not alone. Are you wanting more traffic?

Keyword Research is necessary to determine the search terms people are currently using to find businesses like yours. To find your high-value keywords that will get ranked on Page 1, you generate a long list of keywords in your niche, narrow down the ones with the most traffic and the least competition, then implement them strategically into your website.

A Website Audit gives you the opportunity to discover issues within your website that could profoundly impact the marketing campaign in a negative way. We need to understand the potential issues ahead of time and let you know what they are. Issues found could range from the simplest to the most complex, but would remain unseen by untrained eyes or remain unnoticed by busy business owners.

Competitive Intelligence is the process of determining what your competition is doing, where they rank in organic search, what those keywords are, and how much traffic they get. The goal is to copy what they’re doing then go 2 or 3 steps further with SEO, SMO and Local Buzz to get you ranking ahead of them on Page 1.

Take action now and request your FREE Keyword Research, Competitive Intelligence and a Website Audit Report, a $950 value, when you purchase one of the following online marketing services before Dec. 1, 2013:

  • Web Design
  • Search Engine Optimization (SEO)
  • Social Media Optimization (SMO)
  • Local Buzz

…all of which are critical to ranking on Page 1 in search engines.

Why do I need Web Design?

In today’s world, having a website is 100% necessary for 99% of all business owners. Websites and blogs serve as the central hub for online marketing where traffic is ultimately directed to convert into customers. All of your online marketing efforts such as SEO, Social Media and PPC will rely on a well-designed, mobile-friendly website where your landing pages and blogs are built to convert traffic to leads, and from leads they become customers.

Why do I need SEO?

Search Engine Optimization means letting people and search engines know that your website exists. SEO will give you high visibility on search engines, giving you more traffic to your website and a higher chance of getting leads, conversions and sales for your business.

Why do I need Social Media Optimization?

1 in 6 minutes online is spent on social networks. Social media is a fast-growing space in online marketing as more and more people connect with each other, communicate and share thoughts and feelings about businesses, brands, products and services through status messages, likes, tweets, links, photos and videos. Social Media Optimization helps promote brand awareness, influence buying behavior, buying decisions and promote customer loyalty.

Why do I need Local Buzz?

People and buusinesses are increasingly looking at local listings for shopping, dining, services, vendors and more. Local Buzz is the optimization of local listings and maps in search engines and major sites such as Google Places, Bing Local, Facebook Places and Foursquare. Appearing in local search results can help your business stand out from its competition when coupled with a strong SEO campaign.

 

Send us an email or give us a call to schedule an appointment
 

Fairfield Baptist Church Web Makeover Goes Live

We are pleased to announce the relaunch of the Fairfield Baptist website. Hadfield Communications has had a wonderful opportunity to work with Pastors; Jim Daniel, Daron Adkinson, Brett Mosser, John Walls, Terry McDaniel and Mark Julian from Fairfield Baptist Church. They asked us to create an entirely new design and a way to communicate with their congregation. They are excited to share this new website with their friends in the community.

 

Before / After of FairfieldBaptist.com

Before / After

To see how Hadfield Communications can help improve your communication, check us out.

 

5 Ways to Have a More Dynamic Website

More traffic to your Website

Having a more dynamic Website will keep visitors coming back and your Web traffic will increase.

Is your Website in need of a little pick-me-up? It’s easy for businesses to neglect their site once it’s up as they feel all the necessary information is up there for people to see. But the truth is, you need to keep your Website updated and uploading current content is a must if you want people to keep on coming back. If you get into the habit of doing these five simple things on a consistent basis, your customers will appreciate it, you’ll see your Web traffic grow and people will spend more time on your site.

 

Create Videos

Videos are a great way to keep people engaged. You could create How-To videos to show people how to use your products. Videos entertain and educate people and they’re a great way to personalize your company and your product.

 

Put up an RSS Feed

By putting an RSS feed on your home page, it will give your visitors the sense of activity. Furthermore, the feed will provide up-to-date content so your visitors will feel like there’s new content all the time. Have news stories or blogs that would be useful to your visitors and that are in your niche. This will grab their attention and it’s content that is targeted to their interests.

 

Have More Imagery

Pictures, graphs, infographics and other imagery are a great way to keep people interested. Having content that they can download, like a great infographic that explains something, is a good way for people to get engaged. Have a photo gallery of your last product launch or company function.

 

Create a Blog

As mentioned on our last blog post 5 Ways to Bring People to Your Web Site, a blog is a great way for your business to keep people informed on any new developments, news, articles and ideas related to your company or product. It’s also a good place to answer the questions your customers want to know about. But, make sure your blog provides value to your readers. If you upload good content regularly, this will give your visitors a reason to come back.

 

Integrate Twitter

Twitter is a great tool to use to bring people to your site and if you use Twitter, why not integrate your Tweets to your blog, making it more dynamic. Your visitors will see the daily activity on Twitter and they’ll see that you’re engaged.

What you ultimately want to do is to create an enjoyable experience for people to keep coming back. The key to keeping people interested is always having fresh content that is relevant and informative.

If you think it’s time for your company to get a more dynamic Website, get in touch with Hadfield Communications at www.hadfield.net. We’ll be glad to analyze your current Website efforts and give you feed back on how to improve on what you already have.

5 Ways to Bring People to Your Website

Fresh content increases traffic to your site.

Having fresh content on your site will increase your traffic.

Anyone who has a Website knows that people aren’t going to come to your site just because you put a site up. Getting traffic to your site takes hard work  and dedication. You have to work at it to get people to come back on a consistent basis. Here are 5 ways to help you bring people to your Website more frequently.

 

Write Fresh Content

Why would people want to come back to your site if your content is stale? If you constantly have good content, people will want to come back for more. The most important thing about content is to keep it fresh and up-to-date.

 

Create a Blog

A blog is a great way for your business to keep people informed on any new developments, news, articles and ideas related to your company or product. It’s also a good place to answer the questions your customers want to know about. But, make sure your blog provides value to your readers. If you upload good content regularly, this will give your visitors a reason to come back.

 

Get on Twitter

Using Twitter as a marketing tool is a great way to inform people about your Website and it is a very effective way to get noticed. Follow people that matter to your business and Tweet about interesting articles you think may help others or Tweet about posts on your blog where people can get useful information on the subject you’re writing about. Be cautious about just advertising your company on Twitter though. If you do, you will quickly lose followers.

 

Monitor How Your Site Is Used

By monitoring how people use your site, you’ll be able to tell what works, what people are interested in and what type of content you should have more of. The analytics on your Website can be a powerful tool and they will show you what to do and what not to do.

 

Have Dynamic Content on Your Site

It’s all about making a more enjoyable experience for your visitors so they’ll come back to your site. Create a message board, have a picture gallery, have a featured quote of the day, post relevant news items, have a calendar of events. Or, you may even want to engage your visitors on a contest, a fun survey, or something to spark their attention. Get creative and have fun with the people that visit your site.

If you think it’s time for your company to get a more dynamic Website, get in touch with Hadfield Communications at www.hadfield.net. We’ll be glad to analyze your current Website efforts and give you feed back on how to improve on what you already have.

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