Archive for the ‘SEO’ Category

Claim your FREE Keyword Research, Competitive Intelligence and Website Audit Report!

Don’t miss this golden opportunity to kick-start your online presence into high gear. For a limited time, we’re giving away Keyword Research, Competitive Intelligence AND a Website Audit Report… a $950 value!… with any Web Design, SEO, Social Media or Local Buzz campaign ordered before Dec. 1, 2013.

Desired Keyphrase – the keyphrases you want to rank for
Competitor URL – top 3 competitors that rank on Page 1 for your keyphrase
Why Does Ranking Matter

More Traffic  =  More Leads  =  More Sales


Do you want to be on Page 1 of Google, Yahoo and Bing?

Do you know what it takes to accomplish this? Do you know what keywords you should be targeting? If you don’t, you’re not alone. Are you wanting more traffic?

Keyword Research is necessary to determine the search terms people are currently using to find businesses like yours. To find your high-value keywords that will get ranked on Page 1, you generate a long list of keywords in your niche, narrow down the ones with the most traffic and the least competition, then implement them strategically into your website.

A Website Audit gives you the opportunity to discover issues within your website that could profoundly impact the marketing campaign in a negative way. We need to understand the potential issues ahead of time and let you know what they are. Issues found could range from the simplest to the most complex, but would remain unseen by untrained eyes or remain unnoticed by busy business owners.

Competitive Intelligence is the process of determining what your competition is doing, where they rank in organic search, what those keywords are, and how much traffic they get. The goal is to copy what they’re doing then go 2 or 3 steps further with SEO, SMO and Local Buzz to get you ranking ahead of them on Page 1.

Take action now and request your FREE Keyword Research, Competitive Intelligence and a Website Audit Report, a $950 value, when you purchase one of the following online marketing services before Dec. 1, 2013:

  • Web Design
  • Search Engine Optimization (SEO)
  • Social Media Optimization (SMO)
  • Local Buzz

…all of which are critical to ranking on Page 1 in search engines.

Why do I need Web Design?

In today’s world, having a website is 100% necessary for 99% of all business owners. Websites and blogs serve as the central hub for online marketing where traffic is ultimately directed to convert into customers. All of your online marketing efforts such as SEO, Social Media and PPC will rely on a well-designed, mobile-friendly website where your landing pages and blogs are built to convert traffic to leads, and from leads they become customers.

Why do I need SEO?

Search Engine Optimization means letting people and search engines know that your website exists. SEO will give you high visibility on search engines, giving you more traffic to your website and a higher chance of getting leads, conversions and sales for your business.

Why do I need Social Media Optimization?

1 in 6 minutes online is spent on social networks. Social media is a fast-growing space in online marketing as more and more people connect with each other, communicate and share thoughts and feelings about businesses, brands, products and services through status messages, likes, tweets, links, photos and videos. Social Media Optimization helps promote brand awareness, influence buying behavior, buying decisions and promote customer loyalty.

Why do I need Local Buzz?

People and buusinesses are increasingly looking at local listings for shopping, dining, services, vendors and more. Local Buzz is the optimization of local listings and maps in search engines and major sites such as Google Places, Bing Local, Facebook Places and Foursquare. Appearing in local search results can help your business stand out from its competition when coupled with a strong SEO campaign.


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Content is Key to Turning Hits into Sales

What is the most important factor to consider for good SEO? CONTENT. Providing good quality, original content or information on their Web sites allows businesses to use key words throughout their site and gives visitors valuable information that they can use. Both of these things are important for successful search engine results.

To illustrate this point, Brafton has put together an infographic called “Why Content for SEO?” (see below; click on chart to expand) and it shows how content is key to search engine visibility. The effect on sales is impressive with 60% of business decision makers saying branded content helps them make better product decisions. Coupled with 57% of marketers saying that new customers have come in via company blogs. And, 52% of consumers say blogs have impacted their purchase decisions and 61% of consumers are more likely to purchase goods from businesses that offer custom content.

Content is key for good SEO and to get better sales results.

When discussing content marketing, Bradford also sites that 75% of consumers prefer informational articles over ads. So it’s clear that the information people find online impacts their purchase decisions.

Gone are the days of having just a “pretty” Website. It is crucial you populate your site with original content that visitors will find interesting. That’s the way you’re going to turn hits into sales.

If you think it’s time for your company to get started with SEO, get in touch with Hadfield Communications at We’ll be glad to analyze your current efforts and give you feed back on how to make your Web site more visible using search engine optimization.

5 Tips for Better SEO

SEO involves many different keyword tests.

There are many aspects to SEO.

All of us want our Web site to rank first with search engines but to achieve this lofty goal, you have to pay special attention to the way you create content. Here are five tips to help you get better results.

  • Ensure content is built based on keyword research to match content to what users are searching for
  • Ensure as much written content as possible is kept out of rich media and images
  • Produce content-rich pages other sites will want to link to; be an authority for users producing excellent content
  • Be sure content is unique – don’t reuse content from other sources
  • Create a social media plan to promote content via social spaces

Different SEO processes are required for new sites as opposed to established sites. New sites must find their first target keywords. We call this first step the Keyword Research Funnel. Established sites with traffic and response can build on the success of their most responsive keyword niches.

The Keyword Research Funnel is a process for starting SEO for new sites with little existing traffic. By using keyword research tools such as Wordtracker, and your own marketing and product knowledge, you will find your target market’s keywords and keyword niches within those markets. Those targets are then tested to find out if the keywords are as popular as predicted. Here are four steps to take to achieve good results with your Keyword Research Funnel:

Step 1

Find Target Markets – finds your site’s target markets and the keywords that define them.

Step 2

Prioritize First Keywords – finds and prioritizes target keywords within your target markets.

Step 3

Create First Content – creates landing pages on your site ready for testing your prioritized target keywords’ niches.

Step 4

Test keywords – Predicted popularity and hoped-for response are verified. Keywords that don’t deliver response are dropped. Keywords that bring response are used.

The creation of SEO was a drastic overhaul in how Web site’s content is created and how they get to the top of search engines. The next step in SEO development is finding ways to predict the patterns of the search engines better, which is no easy task. Keep in mind that in SEO, a strict formula doesn’t always work and sometimes there are hits and misses before you land on the best possible keywords.

If you think it’s time for your company to get started with SEO, get in touch with Hadfield Communications at We’ll be glad to analyze your current efforts and give you feed back on how to make your Web site more visible using search engine optimization.

Why Is SEO Necessary?

SEO stands for “search engine optimization” and it’s the way a Web site gets traffic from the listings on search engines. All major search engines like Google and Yahoo use the listings of key words where Web pages and other content are ranked based on what the search engine considers most relevant to users. It’s a way for the search engine to understand what is on the page.

There is a science to search engine optimization. Search engines reward pages with the right combination of ranking factors. As the chart from Search Engine Land and Third Door Media shows below, there are some major factors or “signals” you should seek to have in your copy and coding to be successful with SEO. You can click on the chart for a closer look or download it at Search Engine Land.


There is a science to search engine optimization.

What you have to keep in mind is that search engine optimization makes the content of your Web site easy to understand to the search engines so they can figure out what the page is about and rank the content accordingly in order for someone to find your site. Here is a good example of why SEO is needed. Imagine you post a picture of a field during spring. A person would describe the picture as “a green field with colorful blooming wild flowers with blue skies and a giant tree to the right side”. Now this is a description that the best search engine would struggle to create without some help. How do you make the search engine figure out the photo? That’s where SEO comes in. It allows people to provide clues that the engine can use to understand content.

Understanding how to build SEO friendly content allows you to write copy and tags so search engines know what’s on each of your pages. Without SEO, many Web sites remain invisible to search engines. Even though there are still limitations to search engines, SEO is the best tool for you to use if you want people to be able to find your Web site.

If you think it’s time for your company to get started with SEO, get in touch with Hadfield Communications at We’ll be glad to analyze your current efforts and give you feed back on how to make your Web site more visible using search engine optimization.

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