Archive for the ‘Web Design’ Category

Claim your FREE Keyword Research, Competitive Intelligence and Website Audit Report!

Don’t miss this golden opportunity to kick-start your online presence into high gear. For a limited time, we’re giving away Keyword Research, Competitive Intelligence AND a Website Audit Report… a $950 value!… with any Web Design, SEO, Social Media or Local Buzz campaign ordered before Dec. 1, 2013.




Desired Keyphrase – the keyphrases you want to rank for
Competitor URL – top 3 competitors that rank on Page 1 for your keyphrase
 
Why Does Ranking Matter

More Traffic  =  More Leads  =  More Sales

 

Do you want to be on Page 1 of Google, Yahoo and Bing?

Do you know what it takes to accomplish this? Do you know what keywords you should be targeting? If you don’t, you’re not alone. Are you wanting more traffic?

Keyword Research is necessary to determine the search terms people are currently using to find businesses like yours. To find your high-value keywords that will get ranked on Page 1, you generate a long list of keywords in your niche, narrow down the ones with the most traffic and the least competition, then implement them strategically into your website.

A Website Audit gives you the opportunity to discover issues within your website that could profoundly impact the marketing campaign in a negative way. We need to understand the potential issues ahead of time and let you know what they are. Issues found could range from the simplest to the most complex, but would remain unseen by untrained eyes or remain unnoticed by busy business owners.

Competitive Intelligence is the process of determining what your competition is doing, where they rank in organic search, what those keywords are, and how much traffic they get. The goal is to copy what they’re doing then go 2 or 3 steps further with SEO, SMO and Local Buzz to get you ranking ahead of them on Page 1.

Take action now and request your FREE Keyword Research, Competitive Intelligence and a Website Audit Report, a $950 value, when you purchase one of the following online marketing services before Dec. 1, 2013:

  • Web Design
  • Search Engine Optimization (SEO)
  • Social Media Optimization (SMO)
  • Local Buzz

…all of which are critical to ranking on Page 1 in search engines.

Why do I need Web Design?

In today’s world, having a website is 100% necessary for 99% of all business owners. Websites and blogs serve as the central hub for online marketing where traffic is ultimately directed to convert into customers. All of your online marketing efforts such as SEO, Social Media and PPC will rely on a well-designed, mobile-friendly website where your landing pages and blogs are built to convert traffic to leads, and from leads they become customers.

Why do I need SEO?

Search Engine Optimization means letting people and search engines know that your website exists. SEO will give you high visibility on search engines, giving you more traffic to your website and a higher chance of getting leads, conversions and sales for your business.

Why do I need Social Media Optimization?

1 in 6 minutes online is spent on social networks. Social media is a fast-growing space in online marketing as more and more people connect with each other, communicate and share thoughts and feelings about businesses, brands, products and services through status messages, likes, tweets, links, photos and videos. Social Media Optimization helps promote brand awareness, influence buying behavior, buying decisions and promote customer loyalty.

Why do I need Local Buzz?

People and buusinesses are increasingly looking at local listings for shopping, dining, services, vendors and more. Local Buzz is the optimization of local listings and maps in search engines and major sites such as Google Places, Bing Local, Facebook Places and Foursquare. Appearing in local search results can help your business stand out from its competition when coupled with a strong SEO campaign.

 

Send us an email or give us a call to schedule an appointment
 

Fairfield Baptist Church Web Makeover Goes Live

We are pleased to announce the relaunch of the Fairfield Baptist website. Hadfield Communications has had a wonderful opportunity to work with Pastors; Jim Daniel, Daron Adkinson, Brett Mosser, John Walls, Terry McDaniel and Mark Julian from Fairfield Baptist Church. They asked us to create an entirely new design and a way to communicate with their congregation. They are excited to share this new website with their friends in the community.

 

Before / After of FairfieldBaptist.com

Before / After

To see how Hadfield Communications can help improve your communication, check us out.

 

Does Your Website Need a Boost? 5 Benefits of Freshening Up Your Website

There are many steps to creating a well thought out Website.

Your Website is the one marketing tool that is accessible to anyone in the world and it’s your best marketing asset. You may not be getting all the benefits you could from your site because it may not be as dynamic as it could be. If you haven’t done the following five essential things, maybe it’s time you consider freshening up your Website:

  • Elevate Search Engine Rankings – By adding key words to your content, your site can get better rankings. Sites with content that is updated frequently usually rank higher in search engines. You should always update your site with news about your company, articles or tips related to your services with links to those articles. Adding a blog would also help your rankings by adding content constantly.
  • Enhance Content and Performance – How many clicks does it take to get there? You don’t want your potential customer to get frustrated and leave your site because it takes too many clicks to get to the relevant information. Consider how your site is structured and see if it may need some trimming down. Over time, sites can get cluttered by pages and code that have become cumbersome from layers of updates.
  • Add Social Media Icons – You want people to share pages from your Web site, so make your content something they want to share. The more sharing people do, the more visibility you will get. Don’t miss out on sharing content just because you don’t have social media icons.
  • Increase Engagement of Your Site – User experience involves more than just design. You should streamline your information for successful delivery. Give your customer content that is relevant to them. Does your site look good on a mobile device? If not, you need to change that.
  • Know What Your Users are Doing – Become engaged with the analytics of your site to know what your users are doing. If they like certain content, give them more of it. If they like reading your blogs, post more blogs that they can share. If certain pages have higher bouncing rates, research why those pages are not interesting to the visitor.

Website design and content need to be managed and updated in order for your site to give you the best return on the investment. If you thought putting up a Website would magically bring you customers, you’re probably finding out that’s not the case. You have to keep content fresh, the user experience should be pleasant and you should provide value to people so they keep coming back and sharing your materials.

If you think it’s time for your Website to be refreshed, get in touch with Hadfield Communications at www.hadfield.net. We’ll be glad to analyze your site and give you feed back on how to make it better.

Return top