SEO, traffic, web site

Blogs will give your site more traffic because you are constantly adding content.

Are you blogging for the right reasons or are you doing it because you feel compelled to do it since it’s the things to do now-a-days. There are many different reasons why people blog; it could be for personal reasons because they like to discuss certain topics, for business reasons because they want to start a conversation with an audience, or just for pleasure.

Business owners continue to be unsure if blogging is worth their time and effort. But one thing is for certain: Blogging is an effective method to build brand awareness and increase traffic to your Web site.

Here are a few pros and cons to blogging. You can decide for yourself it it’s worth it:

Cons

  • There’s nothing worse for a reader than to read a blog and say: What was the point of that blog? You have to write content that is relevant to the reader.
  • It’s time consuming, that’s why many companies rely on outside services to build their blogs.
  • It always has to stay fresh and relevant. Stale blog content tells your readers that you do not care to keep up with the latest trends.
  • It’s a reflection of your business, so don’t do it haphazardly.
  • You will most certainly get writer’s block from time to time.

Pros

  • Improves your search engine ranking, so more people will find your site.
  • You never know who may land on your blog.
  • They give people a reason to click to your Web site.
  • They build your reputation by making you the authority on your topic.
  • They build followers.
  • They build lots of content on your site.
  • They give you popularity by maintaining visitors and followers.
  • They give added value to your site to attract customers.

Blogs can serve multiple purposes. You have to decide if the pros outweigh the cons when it comes to your business. A blog for your businesses will only work if you are willing to maintain it long term and keep it relevant. If you’re not willing to do that, what the point? If you need help maintaining your blog, we’ll be glad to assist you at www.hadfield.net