Claim your FREE Keyword Research, Competitive Intelligence and Website Audit Report!

Don’t miss this golden opportunity to kick-start your online presence into high gear. For a limited time, we’re giving away Keyword Research, Competitive Intelligence AND a Website Audit Report… a $950 value!… with any Web Design, SEO, Social Media or Local Buzz campaign ordered before Dec. 1, 2013.




Desired Keyphrase – the keyphrases you want to rank for
Competitor URL – top 3 competitors that rank on Page 1 for your keyphrase
 
Why Does Ranking Matter

More Traffic  =  More Leads  =  More Sales

 

Do you want to be on Page 1 of Google, Yahoo and Bing?

Do you know what it takes to accomplish this? Do you know what keywords you should be targeting? If you don’t, you’re not alone. Are you wanting more traffic?

Keyword Research is necessary to determine the search terms people are currently using to find businesses like yours. To find your high-value keywords that will get ranked on Page 1, you generate a long list of keywords in your niche, narrow down the ones with the most traffic and the least competition, then implement them strategically into your website.

A Website Audit gives you the opportunity to discover issues within your website that could profoundly impact the marketing campaign in a negative way. We need to understand the potential issues ahead of time and let you know what they are. Issues found could range from the simplest to the most complex, but would remain unseen by untrained eyes or remain unnoticed by busy business owners.

Competitive Intelligence is the process of determining what your competition is doing, where they rank in organic search, what those keywords are, and how much traffic they get. The goal is to copy what they’re doing then go 2 or 3 steps further with SEO, SMO and Local Buzz to get you ranking ahead of them on Page 1.

Take action now and request your FREE Keyword Research, Competitive Intelligence and a Website Audit Report, a $950 value, when you purchase one of the following online marketing services before Dec. 1, 2013:

  • Web Design
  • Search Engine Optimization (SEO)
  • Social Media Optimization (SMO)
  • Local Buzz

…all of which are critical to ranking on Page 1 in search engines.

Why do I need Web Design?

In today’s world, having a website is 100% necessary for 99% of all business owners. Websites and blogs serve as the central hub for online marketing where traffic is ultimately directed to convert into customers. All of your online marketing efforts such as SEO, Social Media and PPC will rely on a well-designed, mobile-friendly website where your landing pages and blogs are built to convert traffic to leads, and from leads they become customers.

Why do I need SEO?

Search Engine Optimization means letting people and search engines know that your website exists. SEO will give you high visibility on search engines, giving you more traffic to your website and a higher chance of getting leads, conversions and sales for your business.

Why do I need Social Media Optimization?

1 in 6 minutes online is spent on social networks. Social media is a fast-growing space in online marketing as more and more people connect with each other, communicate and share thoughts and feelings about businesses, brands, products and services through status messages, likes, tweets, links, photos and videos. Social Media Optimization helps promote brand awareness, influence buying behavior, buying decisions and promote customer loyalty.

Why do I need Local Buzz?

People and buusinesses are increasingly looking at local listings for shopping, dining, services, vendors and more. Local Buzz is the optimization of local listings and maps in search engines and major sites such as Google Places, Bing Local, Facebook Places and Foursquare. Appearing in local search results can help your business stand out from its competition when coupled with a strong SEO campaign.

 

Send us an email or give us a call to schedule an appointment
 

Fairfield Baptist Church Web Makeover Goes Live

We are pleased to announce the relaunch of the Fairfield Baptist website. Hadfield Communications has had a wonderful opportunity to work with Pastors; Jim Daniel, Daron Adkinson, Brett Mosser, John Walls, Terry McDaniel and Mark Julian from Fairfield Baptist Church. They asked us to create an entirely new design and a way to communicate with their congregation. They are excited to share this new website with their friends in the community.

 

Before / After of FairfieldBaptist.com

Before / After

To see how Hadfield Communications can help improve your communication, check us out.

 

13 Tricks to Help You Create Amazing Visuals

Creating visuals for digital marketing isn't always easy.

Creating visually appealing graphics for your digital marketing is very important to get the results you’re looking for.

Are your digital marketing materials lacking visual appeal because you just don’t have the budget to have everything professionally designed? Whether it’s social media content, enewsletters, email blasts or infographics for your blog, it’s important to make your marketing materials look professional as they represent your brand.

The problem is that not everyone is a designer and creating visually appealing content can be a challenge. And, if you really wanted to design everything yourself, buying design software  can be very costly and you would have to learn how to use the complicated software.

The good news is that there are many free and easy-to-use tools out there to help you get the job done. A great post called 13 Free Design Tools for Visual Marketers on a Budget by HubSpot’s Inbound Internet Marketing Blog, breaks down some of their favorite sites to help you create visuals and images that make your marketing stand out.

From free color tools to free font, icon, image creation and editing tools, this resource will help you produce more visually pleasing and professional marketing materials that will get better results for you. Check out the post and let me know what you think or if you have your own free tools that you like to use.

If you think it’s time for your company to include social media in your marketing, get in touch with Hadfield Communications at www.hadfield.net. We’ll be glad to analyze your current social media strategy and give you feed back on how to improve on what you already have.

How Much Time Do Small Businesses Spend on Social Media?

Small business owners wear a lot of hats and lately, they’ve added a new hat to their attire – the “social media” hat. And, as they are finding out slowly, social media can consume a lot of their time. Even though many spend more time on social media now than a year ago, they struggle with the added workload.

This infographic from the people at VerticalResponse highlights how small businesses are using social media, how much time and money they are spending, which social networks they are focusing on and much more.

VerticalResponse Social Media Infographic

 
For instance, 43% of small businesses are spending at least 6 hours per week on social media, focusing mainly on Facebook and Twitter. And, it’s interesting to find out that 55% of small businesses have a blog.

Some small businesses even find value in paying for social media tools to help them with publishing and analytics, and 57.5% spend $26 or more per month on social medial related expenditures.

Small businesses have a lot to consider as they strive to grow and social media can be a great tool to help expand their brand if it’s done correctly and consistently. The challenge is figuring out when you can do everything yourself or when it’s time to bring in a professional to help you with your efforts.

If you think it’s time for your company to include social media in your marketing, get in touch with Hadfield Communications at www.hadfield.net. We’ll be glad to analyze your current social media strategy and give you feed back on how to improve on what you already have.

3 Reasons Why Branding and Design are Important in Your Marketing

With great branding through design, your business will stand out from the crowd and establish itself with a distinct image and message.

With great branding through design, your business will stand out from the crowd and establish itself with a distinct image and message.

Using graphic design and branding is important in all your marketing efforts because it presents your public image to the world and it dictates perception. Quality graphic design is key to establishing a brand or identity that people recognize and will remember. Here are 4 reasons why branding and design are important for your marketing efforts.

 

  1. Image is Everything – The image you present to your potential customers is very important and you want it to be on target. Your image and message is what makes that first impression or creates that instant connection. Visually compelling branding strategies are much more engaging, drive calls to action and are more adept to getting more customers to your product. With tens of potential marketing channels and campaigns available, you want your message and look to be seamless throughout all your endeavors and you want the look to be standardized so people recognize you right away, no matter if they’re looking at a brochure, billboard, Website or magazine ad.
  2. Effective Communication – Design is part of your communication and it makes a piece of communication easier to read and aids the reader by drawing attention to important points. Different forms of written communication have vastly different design, that’s why a Web page looks like a Web page and not like a print brochure.
  3. Attract Attention – A well designed image works harder at grabbing people’s attention. A display ad in plain text is much less engaging than one that uses graphics and text to deliver a coherent, interesting message. It also shows that you cared enough about the message to present it well and people will be more likely to trust you and your message if it’s presented in a pleasing manner.

You want to differentiate yourself  from the herd to achieve any level of success. By using graphic design as part of an overall marketing strategy, businesses can ensure they maximize the return on their advertising budget. With great branding through design, your business will stand out from the crowd and establish itself with a distinct image and message.

If you think it’s time for your company to include branding and design in your marketing, get in touch with Hadfield Communications at www.hadfield.net. We’ll be glad to analyze your current branding efforts and give you feed back on how to improve on what you already have.

3 Ways to Use Email Marketing to Re-Engage Your Current Customer

Leverage Your Email Marketing for better sales results.

If you nurture the relationships with customers you already have with email campaigns, it will benefit you in the end.

Once you’ve closed the deal with a customer, do you just move on to the next customer because you think the sales cycle is over? What about the opportunity for repeat sales, cross-selling and upselling? If you nurture the relationships with customers you already have, it will benefit you in the end. Why is it businesses spend 80% of their marketing dollars going after new customers rather than nurturing, retaining and maintaining the customers they already have?

One tool you have to help you stay in touch with your current customers is your email marketing program. In HubSpot’s free guide on How to Optimize Email Marketing for Conversions, you’ll learn how to increase engagement with your customers and increase ROI from email marketing. If you need a little help to get started, below are three tips to help you use email marketing to re-engage your current customers.

  1. Convince Customers to Stay Tuned with Thank You and Confirmation Emails – Once a client makes a purchase from you, you could leverage your Thank You and Confirmation emails to keep them engaged. So, in addition to order details and email opt-in confirmation, include an exclusive offer to one of your promotions or a link to a promotion on your social media profiles or offer a complimentary product or service your customer may like. What ever the offer is, the point is to keep them engaged by adding value, not by giving them a hard sale.
  2. Send a Product/Service Feedback Email – Leverage the power of email by following up with your customers to see how their purchase is working for them or to see if the level of service your company provided was excellent. This will make then feel like valued customers and the feedback you get will be valuable for you.
  3. Send Current Customers Exclusive Deals – Your current customers should be rewarded for their loyalty and they may be more willing to make other purchases if you send them exclusive deals. One of the reasons people subscribe to email is for exclusivity and the chance to get deals no one else has access to. Send them deals and coupons for additional purchases or send them a first look to a new product or service before anyone else gets a chance to see it. You can ask them for their feedback as well.

You’re goal should be to create lifelong, loyal customers that keep on purchasing from you because they trust you. This relationship will take a little while to blossom, so you have to be persistent with your email campaigns but not bothersome. Give your clients value, not just a sales pitch and you’ll be surprised how many referrals you get from happy customers.

If you think it’s time for your company to launch a memorable email campaign, get in touch with Hadfield Communications at www.hadfield.net. We’ll be glad to analyze your current email efforts and give you feed back on how to improve on what you already have.

Do You Have a Quirky Brand? Here’s a Great Example of a Comic Marketing Video for a Fun Company

I ran across this comic marketing video for Dollar Shave Club featuring CEO Michael Dubin’s dry humor and I just had to share it. Dollar Shave Club sells razor blades by subscription. The video is a great example of not taking yourself too seriously and having fun with a successful idea and your brand. It is exceptionally well done and currently has well over 5.5 Million views on You Tube.

You can see through this video that the company culture is clearly fun, quirky and creative. This company filled a niche in the market and through advertising like this, it has built a cult-like following which also spills into their Facebook community. Fans post regularly to their Facebook page and they usually get a personal response from DSC admins.

Even Sir Richard Branson, founder of Virgin Group, was impressed with this video and he wrote a blog about this fun company. He thought the video “epitomized the five classic business tips he outlines in his book Like A Virgin”:

1. If you don’t enjoy it, don’t do it. You must love what you do.

2. Be innovative: Create something different that will stand out.

3. Your employees are your best asset. Happy employees make for happy customers.

4. Lead by listening: Get feedback from your staff and customers on a regular basis.

5. Be visible: Market the company and its offers by putting yourself or a senior person in front of the cameras.

 

You shouldn’t be afraid to build an edgy brand or have lots of fun with your advertising. That’s actually what is wrong with some brands today; they are too conservative as they don’t want to alienate anyone, so they end up with a washed out message that is not memorable. Be bold with your ideas and that will pay off in the end.

If you think it’s time for your company to launch a memorable campaign, get in touch with Hadfield Communications at www.hadfield.net. We’ll be glad to analyze your current advertising efforts and give you feed back on how to improve on what you already have.

Mobile Marketing No Nos

More people are looking at ads on their mobile devices and responding to personalized email campaigns on their smart phones and the trend is rising. But in order to be successful with your mobile marketing, you must avoid certain pitfalls to ensure that your campaigns achieve their goal.

Text Marketer has come up with a very useful infographic on the Seven Deadly Sins of Mobile Marketing. The infographic shows how 75% of people prefer to receive offers over any other form of call-to-action. And one of the deadly sins is to forget to put a call to action. You must include a reply option, an address or Website to visit or a phone number to call so the customer knows what to do next after they read your offer. Another deadly sin when you send out a SMS message is to forget to test and check it for errors in the haste of sending it out. But never send out any message before you check the text, contact details, Web addresses, spelling, grammar and phone numbers. Check out the rest of the deadly sins on the infographic below and use it as a checklist before deploying your next message.


Seven Deadly Sins of Mobile Marketing

With global mobile advertising revenues expanding by three and a half times its present level by 2016 (Source: Yankee Group), it is imperative that your mobile marketing efforts are on point. As the infographic shows, with mobile, you can segment your customers into categories so you can closely target your message to what people really want. Once you find your target and you deliver relevant information or offers specifically designed for them, your campaigns will be much more successful.

If you think it’s time for your company to optimize its Website for smartphone accessibility, get in touch with Hadfield Communications at www.hadfield.net. We’ll be glad to analyze your current mobile phone optimization efforts and give you feed back on how to improve on what you already have.

Is Your Website Mobile Phone Optimized?

If your Website and its key functions are not accessible from smartphones, you need to include this in your strategy as soon as possible. There is a 103% growth in traffic from smartphones to ecommerce sites over the past year and the trend continues to accelerate.

The following infographic from Monetate shows the data also calling attention to the fight for supremacy between Androids and iPhones, both of which represent the biggest growth in traffic to ecommerce sites. But, even though Androids have the biggest global smartphone market share, iPhone’s garner a larger slice of total online shopping for smartphones.

The graphic also analyzes the various shopping activities of smartphone users besides making a purchase such as sharing product photos and searching for the nearest location of a store as well as the mobile marketing tactics being used currently by marketers with Website mobile optimization topping the list at 46% followed by mobile apps at 45% and mobile email optimization at 35%.


The battle for smartphone supremacy
(click infographic to enlarge)

Are you leveraging mobile marketing for your ecommerce business? If not, it’s time you got started on optimizing your Website for mobile devices. You will surely notice an increase in traffic from smartphones once you do.

If you think it’s time for your company to optimize its Website for smartphone accessibility, get in touch with Hadfield Communications at www.hadfield.net. We’ll be glad to analyze your current mobile phone optimization efforts and give you feed back on how to improve on what you already have.

Stats On Social Media and the Future of Marketing

Social Media and the Future of Marketing

Social Medial plays a huge part in the future of marketing.

The future of the marketing industry is changing fast and companies are trying to adapt by introducing social media into their various marketing efforts. Marketers are increasingly using social media but they continue to struggle with integrating social media into the company’s overall strategy. More people are looking at ads on their mobile devices and responding to personalized email campaigns on their smart phones and the trend is rising.

There are no crystal balls to tell us the future of social media in marketing, but here are a few stats that can keep us informed of what’s going on and may help you decide which way to go:

  • Personalized emails improve click-through rates by 14% and conversion rates by 10%. (Source: Aberdeen)
  • 80% of mobile internet users would prefer ads relevant to them locally. (Source: JiWire)
  • 75% of people prefer to receive offers over any other form of call-to-action. (Source: Text Marketer)
  • 84% of B2B marketers use social media in some form. (Source: Aberdeen)
  • Global mobile advertising revenue will expand by three and a half times its present level by 2016. (Source: Yankee Group)
  • Mobile commerce will account for 24.4% of overall ecommerce revenues by the end of 2017. (Source: ABI Research)
  • Email opens on smart phones and tablets have increased 80% over the last six months. (Source: Litmus)

Marketing is undergoing a powerful transformation with the introduction of smart phones and many social media channels. At the end of the day, marketing is not about blasting out messages into a black hole. It’s about finding a way to improve the targeting of your messages to make the user experience better while benefiting your business.

If you think it’s time for your company to optimize its Website for smartphone accessibility, get in touch with Hadfield Communications at www.hadfield.net. We’ll be glad to analyze your current mobile phone optimization efforts and give you feed back on how to improve on what you already have.

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