Our People
Pure passion. There is no other way to rationalize the dedication that this Houston ad agency shows towards each and every project we bring to life. The extraordinary focus on detail and the endless pursuit of perfection is why many of our customer relationships have evolved into long-lasting friendships. We have the experience and depth to tackle any project and the longevity and recognition in this industry to garner respect among our peers.
Linda Hadfield
Owner and Founder
Hadfield was started in 1993 by Linda Hadfield who wanted to change the way food advertising was viewed. Linda’s expertise in the specialty food industry began in Tucson, Arizona where as a Registered Dietitian, she was the Nutrition Director at Canyon Ranch Health and Fitness Resort, then rated The Number One Spa in the World by Conde Nast. As a spokesperson for the spa, she represented Canyon Ranch in the media; on television, radio, and as a wellness speaker in the community. An accomplished writer, she has been published over 50 times in national food, health and fitness publications and has contributed to several books including, The Canyon Ranch Health and Fitness Program, No, Ifs, ands or Butts, and Winning the Weight and Wellness Game.
Today, Linda is the owner of Hadfield Communications, a full service agency in Houston, Texas, that specializes in food and beverage (lifestyle) marketing. “This is an exciting time to be involved in the food & beverage industry. Innovation and creativity have given birth to exciting combinations of foods, flavors and textures that pique one’s interest and titillates the senses. There are no more rules – fusion is now the norm.”
Alicia Noack
Creative Director
Alicia’s 19-year career with design firms and advertising agencies give her a well-rounded view of the industry. She has always been relentless in her pursuit of great design and visual communication. Alicia has worked for prestigious and forward-thinking design firms and she has guarded the image of corporations such as PricewaterhouseCoopers LLP and Silestone. However, she found her true voice in advertising, where she has done her most compelling work.
Before owning her own firm, Alicia spent five years as Creative Director at an ad agency that specialized in multi-cultural advertising, where her Hispanic insight contributed greatly to their multicultural marketing group. Alicia has done extensive work with ethnic markets including Hispanic, African-American and Asian, both locally and nationally. She has wide-ranging experience with branding, comprehensive mixed media advertising campaigns both in English and Spanish as well as Web design and magazine design and Art Direction. When she owned her own firm, Alicia was highly sough after as a hired-gun for local agencies as an extension of their creative teams when they needed an experienced creative to take over high profile accounts.
Throughout her career she has created award-winning work for clients such as Shell Oil Corp., DuPont, Centerpoint Energy, Aker Solutions, ConAgra Foods, Texas Instruments, The Port of Houston Authority, Time Warner Cable, FreshPoint Produce, BP Oil and ExpressJet. She has also done public speaking seminars on magazine photography Art Direction and Food Photography Art Direction for American Writers & Artists Inc.
Alicia’s work has been widely recognized in the industry with many ADDY Awards, Art Directors Club of Houston Awards, Summit Creative Awards, Employment Management Association (EMA) Creative Excellence Awards and American Association of Port Authorities (AAPA) Communications Competition Awards.
Todd Gregory
Strategic Marketing Manager
Todd is the Strategic Marketing Manager for Hadfield’s current and prospective clients. He will be pivotal in the process of determining our client’s needs and translating them into measurable campaigns that provide integrated marketing solutions. Through Todd’s industry experience and accumulated contacts, he will additionally raise awareness of Hadfield’s marketing and advertising services to organizations and its industry. “Todd has shown the ability, throughout his career, to create and implement a customized strategy for clients, that produces an increase in sales growth and brand recognition,” said Linda Hadfield, President and CEO. “I am confident our clients will see the same results.” Todd joins Hadfield having worked in all segments of the marketing and advertising industry. He has over 20-years experience in developing advertising strategies and campaigns for Fortune 500 companies like Home Depot, Circuit City and Best Buy. Todd then transitioned to Home Depot’s client side as Advertising Manager for the West Coast locations. At Home Depot, Todd was responsible for opening 174 new stores, and led a Hispanic initiative in 85 stores. His local experience involves Regional Manager for AutoTrader.com and Strategic Planner for Pixel Creative. His tenure at both companies involved creating a strategic sales plan, which led to maximizing the organization’s recognition and increased its growth potential.
Todd’s tested and successful research, strategy and implementation skills will be both profitable and measurable for future clients at Hadfield Communication.
Gerald “G” Tyler
The Media and IT Guy
Gerald has worked in several industries bringing his media experience to mostly TV/Film, Advertising and Oil & Gas markets. He has a unique skillset that covers multimedia, visual design, production, development, video, photography, custom applications and hosting, drastically reducing project costs. He's always the 'go-to guy' for anything in digital form. He's also an educated foodie and personal chef.
He capitalized on learning the emerging technologies before they became mainstream to have an edge in the market, disciplines such as Desktop Publishing, Graphics Software, 3D Visualization, Interactive Multimedia, Internet Applications, Electronic Communication, GPS and Global Connectivity.
Gerald started his career in the TV/Film/Video production business for several years running camera, teleprompter, audio or tape on location shoots for HBO Sports, Showtime Boxing, PBS and Exxon. Senator Lloyd Benson asked him to be his and Michael Dukakis' personal teleprompter for the 1988 presidential campaign. He also worked ADR (Automated Dialog Replacement) with Roy Sheider on two feature films for director Peter Masterson at Cook Sound, "Night Game" and "Full Moon Over Blue Water".
Gerald created Multimedia Concepts in '88 to provide multimedia services primarily to the Advertising and Oil & Gas markets. He helped Gulf Interstate Engineering save thousands of dollars using the new desktop publishing systems for monthly activity reports, brochures and presentations. He applied his skill at streaming media technology to the corporate world. He joined Royal Dutch/Shell IT for twelve years as web designer, webmaster, and eventually global video focal point. He designed, built and managed their first video portal for on-demand communications and live townhall meetings. He then brought streaming CorpComm to every Shell desktop as a global service offering in Feb 2006. He was asked to write the Video Standards specification which is still in use today.
Being a streaming media evangelist since its inception in the mid 90's, he taught Corporate Communications Streaming at StreamingMedia.com conferences in New York and San Jose, and is now friends with most of the key players in the industry. He's been a conference panelist and is published in the 2005 Streaming Media Industry Sourcebook with the article, "Expanding Your Streaming Infrastructure". Gerald is always thinking about what's next and how to capitalize on using it for competitive advantages.
Kelly Denney
Traffic Manager
Kelly brings over 15 years of experience in traffic management and project coordination. She is an organized self-starter, very detail oriented and deadline driven. She opens and assigns schedules to all projects, bids work with contractors and estimates jobs. She coordinates and monitors all projects and ensures timely delivery. Her experience includes more than seven years as a creative traffic manager for a high-end national retail store. While there, Kelly became intimately familiar with high stress situations such as meeting tight deadlines and dealing with multiple projects at once. Kelly is a master of communication and partnership development which is very beneficial for our custom co-op publications. She manages project deadlines, routes proofs and reports on job status daily, adjusting project schedules to keep things running smoothly and on time. Her invaluable insight and knowledge of the dynamics between creative and account service plays a vital role in keeping things running smoothly and keeping everyone’s egos in check.
